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The Story

Our client, Maxx Mobile Communications Limited, is a D2C (Direct to Customer) eCommerce venture focused on manufacturing and importing of mobile accessories and wearables. The company offers a divergent array of products like smart watches, Bluetooth neck bands, TWS earbuds, speakers, computer accessories, etc. Maxx Mobile aims to establish its brand value in the market and be the leader in the smart wearable segment. In addition, they aspire to achieve “THE BEST BRAND” status solely by customer satisfaction and a significant market share. They wanted to build an eCommerce platform that accelerates their growth. They partnered with OrangeMantra to design and develop feature-rich, fast-paced solution that meets the shifting consumers demands.

Max Mobile

Maxx Mobile wanted to be a top brand and the leader in the smart wearables segment. But with no eCommerce platform, they were unable to achieve the desired business growth. They wanted to ensure their online presence could deliver a digital experience equivalent to an in-store feel. More than that, they are also in need of effective sets of engaging features that help them offer an immersive user experience.


OrangeMantra’s developers designed a new, innovative, and scalable Shopify-based eCommerce website as per client requirements. Using Shopify as the base for the standard functions (product catalog, payment/delivery options, and so on), we have created an online e-Store that specializes in luxury wearables. Having run quality, performance, and security checks on the solution, we have prepared the eCommerce website for release.

Our team developed a SaaS model, an integrated advance promotional matrix in which a user gets a coupon on the first sign-up. In addition, customers can access innovative features from the website like warranty registration, customer support chatbot, rewards, and promotions.


OrangeMantra’s digital transformation solution helped Maxx Mobile achieve a higher conversion rate in the first month of the website launch. With the new eCommerce solution, Maxx Mobile saw a significant increase in revenue, site visits, and customers. Moreover, product insights became seamlessly available to customers resulting in faster conversions.

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