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The Story

A leading American gold and silver coin dealer reached out to us for Online Reputation Management services. At that time, the client was dealing with unfavorable online reviews on a reputed consumer review site. The review site was ranking in the second position on Google’s results pages. The client, a reputed name in the gold IRA industry, was keen to move the negative review to the 3rd page of the search engine or lower. So, it would not appear on the front page mitigating the impact of negative reviews. The client wanted all page one results to be managed by themselves or to portray the brand in a positive mindset. The company partnered with OrangeMantra to implement an ORM strategy and accelerate positive reviews and manage negative reputation.


The negative review about the client was quite established and ticked all the boxes to rank on the first page of Google’s search results. As is the case with most negative reviews, be it in search results or on social media, these are likely to draw the public’s opinion.

It was significantly damaging their reputation. And in turn preventing them from acquiring new prospects. Initially, they consulted a company to address their online reputation, but their services were not fully impactful. As a result, the company was still unable to get rid of the negative reviews.


To overcome the challenges, we focused on a multifaceted approach, which not only helped push the negative review down in search, but also ensured the first page is populated with positive reviews. We implemented a mix of digital marketing strategies. First, we optimized client’s website properties to rank for the target keywords. Following which we created unique landing pages to climb up on the Google Search results. Our PPC team then implemented campaigns to push down organic results by a few positions. Besides, we interlinked the client’s website content with third-party content. To make the plan even more impactful, we published a wide array of press releases to enhance reputation. And we used a blend of AI-enabled and manual link-building tools to have higher visibility.


OrangeMantra successfully and tactically pushed the negative review beyond the 3rd page of Google’s search results. As a result, visibility for the negative reviews dropped by 85%. The campaign lasted for a few months and achieved the objectives we set in the beginning. The positive impact was clear, with SERPs being populated by positive content upon performing a branded search.

The ORM team continues to monitor the client’s online presence which helps stabilize their online reputation. We even optimized their website through powerful SEO implementation and keyword ranking to maintain top ranks on Google.

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