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accelerate your b2b business with targeted account-based marketing

  • Identifying target accounts based on predictive marketing and analytics
  • Assessing buyer persona and developing a content strategy accordingly
  • Identifying and engaging the key decision-makers for the targeted accounts
  • Accelerating the marketing and sales pipeline for best results
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account based marketing services

We Cater Account-Based Marketing Solutions For B2B Enterprises

Account-based marketing is the innovative marketing strategy that helps B2B businesses to explore their target accounts in a more effective manner. The concept revolves around identifying and defining a set of target accounts and designing personalized campaigns that specifically target these accounts. The thought behind ABM is to focus all the efforts and budget only on those accounts which have the maximum revenue-generating potential. The strategy is capable of driving an increased Return on Investment (RoI) from a specific client. Not only does it create abundant opportunities for a business, but also enables it to win over new clients as well as retain the existing ones.

At Orange Mantra, we are a reliable account based marketing agency that provides a complete range of services for B2B enterprises. Our experts create comprehensive ABM solutions that nurture client relationships by understanding their needs and delivering perfectly-matched solutions. With our unparalleled ABM expertise, we help you track the most productive accounts and optimize campaigns to reach out to them so that you earn high ROI for your business.

We offer comprehensive B2B account based marketing solutions:

High-Value Accounts Identification

Being a targeted marketing approach, ABM is based on the identification of high-value business accounts for the business. We apply innovative business intelligence technologies to prioritize high-value accounts. Accounts refer to companies and not individuals, with each account being treated as the market of one. To identify these key accounts, we use firmographic data such as the industry, company size, its revenue, location, the market influence, and expected profit margin.

Targeted Account Research

Once the targeted accounts have been identified, they have to be well-researched to know all about the people who are the actual decision-makers. We carry out an extensive research on your target accounts and gather detailed information about their key influencers. The purpose of the research is to create a content strategy that targets these critical players in an effective manner.

Personalized Content

Content is the core of an effective ABM initiative because it is the parameter that influences these accounts to materialize as customers. At Orange Mantra, we employ valuable and relevant content that drives the target accounts by addressing specific challenges faced by them. We make sure that the content is personalized and compelling enough to influence the account-based targets.

Optimal Channels

A business may have great content for its targeted accounts but it is of no use unless it reaches them via the right channels. Our ABM experts leverage diverse channels such as mobile, web, and email to communicate with the target accounts. We evaluate the efficacy of each channel for the client’s industry to decide the optimal mix for an effective account based marketing strategy.

Targeted Campaign

A targeted ABM campaign is built out on specifics and communicates personalized content to the specific accounts through the chosen channels. We have a team of expert marketers to handle all the complexities of your account-based campaign and run it successfully. We use the latest technologies to make sure that the right messages are delivered to the right accounts via the right channels.

Review And Reporting

It is important to review the ABM marketing campaign to evaluate its performance as well as optimize it if there is a need. At Orange Mantra, we carry out an extensive review of your campaign to ensure that it is delivering value for your business. We also provide comprehensive reporting at the individual account level as well as on the aggregate level for getting a clear picture.

Why Choose Orange Mantra For Account-Based Marketing Services

We, at Orange Mantra, are pioneering B2B digital partners as we offer reliable ABM marketing services to help them experience booming growth. Having served B2B clients from diverse industry verticals, we have an unmatched experience to help you in acquiring, protecting, and growing your strategic accounts.

  • We focus on delivering tailor-made solutions to match your business requirements
  • We boast of a large number of successful marketing campaigns in the B2B space
  • Our team of expert marketers has years of experience along with the passion and commitment to serve nothing but the best
  • We offer high ROI solutions that are developed with the perspective of minimum risk and minimum waste
  • At Orange Mantra, we take a futuristic approach and integrate the latest technologies in all our solutions

Get In Touch With Us To Learn More

Client’s Testimonials

“The last year had been a troublesome one for my business as someone was out to sabotage my online reputation. Time and again, there were negative reviews that were damaging my brand’s repo. I was looking for someone to handle the issue and thankfully, I found OM. These guys are wonderful…..professional, dedicated, and supportive all the way. They literally salvaged my business and got it back to where it has always been……on the top!”

–Devine Vendell

“We were getting traffic and leads, but conversions had always been eluding our e-commerce store. That was when we tried OM’s services on a friend’s recommendation. These guys are just fantastic……they got us on track within months. Today, our store boasts a healthy conversion rate. All the credit goes to OM experts.”

–Victor Drake

“When it comes to digital innovation, Orange Mantra is a true leader. They designed an innovative strategy that helped our business take the digital leap. The best thing is is that these guys are so responsive…always there, always available to answer your questions. And they have a knack for simplifying the most complex things.”

–Monica Sarandon

“The digital ninjas at Orange Mantra have designed a wonderful email campaign for us that has propelled our sales this year. I am happy that I took their services.”

–Ian Esther

“Being a consumer brand, product launches are a routine for our enterprise. Over the years, we have been relying on Orange Mantra’ digital team for designing our launch strategies. Till date, we have launched numerous products with their help and all of them have done really well. Incredible work, team!!”

–Mitch Vincent

“Being a B2B enterprise, we had to have a marketing strategy that was focused on accounts rather than customers. Orange Mantra served a perfect answer with its specialized account-based marketing services. Thanks to their progressive approach, we are a flourishing business today.”

–Gordon Sanders

“Traffic, leads, conversions…..the digital game seemed too complicated till we found an expert partner in OM. From taking us on the top with smart SEO strategies to bringing in social traffic, they have helped us in every possible way. And recently, they suggested that we avail their content marketing services. These guys are too good…..they crafted an amazing content strategy that gave our brand a big boost. Just wow!”

–Patrick Whitley

“The online marketing experts at Orange Mantra are digital ninjas……after winning the SEO game for us, they designed a successful AdWords campaign that took our business to the top. Would definitely recommend them to everyone.”

–Gloria Tacker

“A true helping hand….the team at OM truly helped us grow. They continuously monitored our web store and app and analyzed their growth. These guys are experts as they helped us evaluate problems and resolve them too.”

–Patricia Carlsen

“Orange Mantra is one-stop tech destination. Initially, we took their services for developing our mobile app. But they also took the responsibility to market our app. A worthy investment, I must say as the team made sure that the app reached the user-engagement level we wanted and got great results for our business. Wonderful job guys!!

–Pete Henderson

“Now that we had already established our online presence, we decided that we needed to capitalize on social channels too. Orange Mantra has been our marketing partners for years and they designed an effective SMM campaign for us. These guys are absolutely great at their job and they did it once again for us, with our SMM campaign giving fantabulous results.”

–Ethan Atkinson

“It’s been years for me and Orange Mantra’s digital team now. After we achieved results with SEO, they suggested that we take up an SEM campaign to take a step further. The campaign’s performance was incredible, thanks to their expertise. These guys understand my business really well and have helped it evolve over the years.”

–Sam Baldwin

“Keywords had always been mind-boggling for us as we struggled with our SEO ranking over the years. But thanks to Team OM, they simplified the game for us and helped us get a place in the top searches. Great team….responsive and always on their toes.”

–Roger Cain

“We have been using Orange Mantra’s digital marketing services for a few months. We are absolutely impressed by the dramatic rise that our website’s ranking has achieved in such a short time span. We would continue working with them in the future too. They have an incredible team that excels at every single aspect of digital…..SEO, SEM, SMM, PPC, email marketing, analytics, all at one place. What else could we have asked for!!”

–Elna Jacobs

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