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Enhancing The Visibility Of Your Mobile Apps

App Store Optimization (ASO) is the process of improving the visibility of a mobile application developed on various platform namely OS, Android, Blackberry, Windows, and cross-platform application. Just like SEO is for websites, so as App Store Optimisation is for mobile apps, which means it helps in ranking of apps in App Stores leading to increased downloads. We create differences to your business requirements.

app store optimization services

Mechanics Of App Store Optimization And Our Role:

App Icon

The app icon is the first visual element that people see when they view an app store listing. An icon should immediately convey what an app is about, in the simplest manner possible. We avoid complex icon designs otherwise it could be difficult to distinguish on smaller devices.

On-site Optimization

On-site optimization is the first step in ASO and we deploy effective strategies to drive more organic traffic. We optimize content for search results. We tweak App title by appropriate keyword usage, App description, and keywords data until it works perfectly for you i.e., becomes accessible for the mainstream audience.

Maximum localization

We, at Orange Mantra has the expertise to help you make an Application with maximum localization. Translating an App into different local languages can greatly increase downloads and expose an app to large potential audience.

Keyword tracking & Optimization

We use relevant keywords in the App title to improve search engine rankings. We focus to incorporate natural keywords, constantly track the keywords and monitor the rankings at an appreciable level. We may use various app analytics tools on demand. We discover strengths and weaknesses and rectify weaknesses.

Number of downloads

The number of downloads has great impact on the performance of any app. Most of the users download any app after considering the reviews as well as popularity. We help in App ratings/reviews, effective social media presence to promote the app and increase its downloads.

App description

We maintain transparency, uncluttered content, simple to understand the functionalities while describing the application along with App screenshots, video creation to showcase the app with highlighted features, video submissions on You Tube and other top video sites.


Press release and Cost-Per-Install (CPI) Campaigns [i.e., paid apps made available free for a short duration of time]. We help you set up and navigate the intricacies of social media. Our marketing services include the pre-launch, post-launch and maintenance work to give the anticipated returns.

User engagement

We help you assess individual’s response for products, services, or offerings and accordingly deploy user engagement tactics such as push-notifications, e-mail marketing and in-app-messaging in such a way that the users keep coming back for more. We help you monetize your product at a faster rate.

Get Your App Notified With Our ASO Services Today

Advantages of Orange Mantra Services

  • Mobile User Interface Design
  • Business Expertise
  • Programming skills
  • App Optimization
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