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Google Tag Manager(GTM), with its capabilities to implement complex code snippets in the form tags for a website, ease up the process of marketing within any organization. It has proven to be a boon for the digital marketing team. Available for both big and small enterprises, GTM allows you to use several Google services like Google Analytics, Adwords, eCommerce tracking, Funnel & Event tracking, without the need of a developer. Moreover, GTM allows you to test and debug snippets of code before making them live. Although GTM is Free of cost, it’s not easy to use and to bring out the best of this tool, we suggest you hire a professional that offers Google Tag Management Services
OrangeMantra’s team of experienced analytics professionals offer you the support you need to handle all your Tag management requirements. Be it a new tag manager setup or migration to the GTM platform from another analytics platform, OM’s experts can take care of your website. With years of experience, our team has successfully migrated numerous clients having other analytics to the GTM platform.
We offer consultation and offsite training and workshops to train your digital marketing team. Our expert consulting will draw out the potential of analytical skills, affecting the progress of your product.
Seamless integration of GTM to enhance your website’s performance by enabling updated and advanced analytic features.
Deploy tracking codes and snippets faster with migration from old analytics platform to GTM
Codes like Adwords code, Custom HTML codes, Facebook tags are easily deployed using GTM third-party Code Deployment Service
Advanced tracking implementation allowing you to track eCommerce traffic tracking, Cross Domain TrAdvanced Trackingacking, Error Tracking, Custom events tracking, File tracking, etc.
Time Constraint as after implementing GTM, you’d be able to add codes snippets all by yourself, without any developer’s help.
Easier to switch the versions with the new GTM, if any error occurred, switch to the old version
GTM offers tags modification/addition and deletion from the tag manager interface itself eliminating the dependency of developers
Tags, Triggers, Data Layer, and Variable: Only four important features of GTM making it easier to use.
Unlike the traditional approach where users had to manually add code to links they want to track, GTM’s Auto-tracking automatically tracks the link clicks, form submissions, and engagement
Easier tags debugging to debug the tags with the help of Tag Preview Feature