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Top 7 Ecommerce Platforms That Are Making It Big In 2018

The e-commerce trend rocked the business scenario decades ago and is still going strong. There are millions of sellers who have already adopted it as a part of their setup and millions more are planning to do it as soon as possible. In such circumstances, the booming demand for e-commerce development comes as no surprise. The key parameter here is to have an online store that is visually appealing and packs the right feature set to create a compelling shopping experience. Here, sellers need to know all about the e-commerce platforms as there are a large number of them, each offering a range of features. Let us check the top 7 e-commerce platforms that are making it big in 2018:

(1) Magento: Magento has emerged as one of the most popular open-source platforms and the reputation is well-deserved. It has a wide array of features that make it apt for adding variant functionalities into the e-store. A strong community support and availability of countless themes and extensions add value to this open-source platform.

Pros:

  • It comes free, though a paid version is available too.
  • The user interface can be customized to match the needs of a business.
  • The extension list is endless, so you will never struggle with functionalities.
  • Magento enables the creation of separate multi-lingual sites which load up on the basis of user location.
  • It supports automated marketing via delivery of product alerts to customers.

Cons:

  • Being a resource-intensive platform, Magento requires a hefty investment for optimization.
  • It is a technical platform that needs businesses to hire skilled magento developers to create and manage e-commerce stores built on it.

(2) PrestaShop: PrestaShop is a relatively newer addition to this list but has achieved a great deal of acclaim within a short time span. It is simple to use, with plugins that are easy to install.

Pros:

  • PrestaShop offers an appealing interface and can be used for creating multi-vendor, multi-language and multi-currency e-commerce stores.
  • Being a lightweight platform, it seldom causes speed and performance-related issues.
  • It is a user-friendly platform that comes with effortless store maintenance and inventory management functions.

Cons:

  • On the downside, PrestaShop lacks scalability and robustness that makes it more suitable for small to mid-sized businesses as compared to large ones.
  • In comparison to other open source software, it’s default theme is not as good looking.
  • It lacks flexibility too as enough extensions are not available and those that are there are expensive.
  • PrestaShop lacks marketing tools such as those needed for cross-selling.

(3) Shopify: Next on this list is Shopify, the all-in-one solution recommended for small business enterprises. It enables the creation of an e-store, management of products, and handling of payments with a single service.

Pros:

  • Shopify brings a website builder, plugins, hosting, inventory options, and marketing tools in a single platform.
  • It offers multiples free themes as well as custom-built premium themes which enable customization according to the business needs.
  • High speed and reliable built-in security are some other pros that you can avail by investing in Shopify development.
  • It is the simplest e-commerce platform that can be used by those lacking technical expertise.

Cons:

  • The basic plan begins from $29 a month reaching up to $299 a month for the advanced plan, making it an expensive option as compared to the other open-source platforms.
  • The payment gateways with Shopify are limited.
  • It does not support one-page checkout and multi-language features.

(4) WooCommerce: WooCommerce is a WordPress plugin which is widely used for creating good-looking and high-feature e-commerce stores. It is capable of turning any WordPress site into a fully functional e-store, by empowering it with features such as product pages, coupons, and inventory management.

Pros:

  • WordPress plugin can be downloaded and installed free of cost.
  • At the same time, it offers everything that an online store needs. There is hardly anything that a merchant needs to do than to add content.
  • WooCommerce connects to all major payment gateways.
  • It enables the merchant to add multiple functionalities such as coupons and discounts with the help of the extension library.

Cons:

  • WooCommerce involves additional expenses for the theme, domain name, hosting, and extra extensions.
  • The plugin is a little complicated to understand. It needs a combination of WordPress + the WooCommerce plugin + hosting. These complexities can challenge the beginners, particularly with tasks such as security, hosting, SEO, and caching.

(5) Drupal Commerce (Drupal): Another e-commerce platform that is in vogue in 2018 is Drupal Commerce, which is a module of Drupal. It facilitates rapid development as well as enables scalability for the e-commerce store.

Pros:

  • Drupal was originally designed for professional usage which is the reason that it is a highly empowered platform.
  • Being an open-source platform, it has an extensive community support.
  • It renders high speed and performance as it has built-in caching.
  • Drupal Commerce comes with its own built-in security system, which is updated frequently.

Cons:

  • Drupal Commerce can be complex for non-technical developers and it requires developer expertise.
  • E-stores made on this platform may become resource-intensive as they often turn into large sites with multiple components.
  • Since it requires high speed, power, and reliability, the hosting requirements usually cost a lot.

6.OpenCart: OpenCart is one of the lightweight and easy to use e-commerce platforms. Moreover, it is free, comes with reasonably-priced themes, and has decent community support too. With such features, it serves an ideal platform for startups.
Pros:

  • The startup cost of this platform is low, making it apt for budget projects.
  • It comes with robust features along with a large catalog functionality.
  • Besides being light on resources, the OpenCart does not require high-tech developer expertise.

Cons:

  • The feature list of OpenCart is far smaller than those of platforms such as Magento, PrestaShop, and WooCommerce.
  • Performance may be one of the weaker links with it, which is the reason that extra plugins are to be installed in the e-commerce store.
  • The customization options with OpenCart are fewer as compared to other open-source platforms.

7. Zen Cart: Next on the list of top 7 e-commerce platforms for 2018 is Zen Cart, which is another user-friendly platform that matches the need of people without extensive technical skills.

Pros:

  • Zen Cart is a secure software, which ensures that the store, as well as customer information, is well-protected.
  • Since it comes with an amazing range of features and full customization options, it makes a scalable platform choice.
  • It is possible to deliver HTML emails directly from a Zen Cart-based store.

Cons:

  • The platform is less versatile as it does not offer many add-ons or extensions.
  • It is sometimes difficult to upgrade the software.
  • With Zen Cart, you do not get dedicated support.
  • It lacks impressive templates but can be incorporated with some made by third parties

Conclusion
With such a large number of options in e-commerce platforms, it becomes imperative for e-commerce merchants to explore each of them and weigh their pros and cons. The choice is also to be made on the basis of specific business requirements. OrangeMantra is a leading e-commerce development company that specializes in a wide range of development platforms. Connect with us to help you in choosing the apt platform for your unique business requirements and also leverage it to create a rich and robust online store for your business.

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