Ecommerce business has become one of the most profitable businesses in today’s market and today each business house tries hard to make their online presence felt. Shopping online has become the latest trend of the people because people either don’t have time to go to local stores or they don’t like to go out there.
However, it is not ensured that if a business house has an eCommerce portal, then it will be successful. There are certain things that the company should do and certain mistakes that the company should avoid while designing the eCommerce portal to make it a success as mentioned below.
Mistakes You Shouldn’t Make While Designing eCommerce Portal
There are many eCommerce portals in the market that give an annoying feeling when opened mainly because of their design. Such designs definitely will not appeal to customers who want to stay on the site for a long time, which means the sales figures will be always on the lower side.
So, a good eCommerce portal will always have an attractive and interesting design to grab customers’ attention.
Many eCommerce portals have failed because of bad reviews about their customer service. It is critical to provide immaculate customer service for every eCommerce business to be successful. Customer service creates goodwill and encourages customers to visit your site again and again.
To get a good image of the portal it is very important to offer good and satisfactory customer support. Indeed, you won’t be interacting directly with the customer via an online eCommerce portal. However, customer support is still the major point of customer service that must be seamless. Thus, having advanced customer support provisions like chatbot should be infused precisely.
Your customers should perceive that it’s very simple to ask questions, speak to a customer care executive, and file complaints on your site. Also, having a return feature and different payment methods make customers happy.
So, make sure not to make mistakes in designing these features and strive to make them simpler & customer friendly. Also, you can take aid from eCommerce website development services to implement next-gen technologies for futuristic CX.
Inconvenient Search Option
To make a customer happy it is important to provide them with a convenient method to search through various products. If the search option is not user-friendly then the customer will find it very difficult to search for other products and will not come back to the site.
Altogether, to make your site successful, customers should be able to go through various products with ease. If your website has a huge number of products, then you need to ensure having a search option that provides auto recommendation while typing and enables search using a few keywords.
It helps you to boost customer experience which results in more conversion. Also, ensure to improve your product description and infuse major search terms in it.
Many times, it feels annoying to us if a website asks us to register just to go through their products. So, an eCommerce portal should allow the guest to go through all product pages without any kind of registration.
eCommerce portal should be free of all kinds of errors. If a customer finds a silly mistake, then it will tarnish the brand image of the portal. So, every portal should have active eCommerce website maintenance services to sort out such issues.
eCommerce Solutions should have proper technical support in place and the downtime of the portal should be always very low. Prolonged downtime will annoy the customers and will reduce sales.
If you don’t have enough knowledge in this reference then you can connect with an eCommerce development agency that creates unique retail solutions.
Not focusing On Social Media Presence
Social media is a major point of customer interaction in the current era. Thus, every eCommerce business platform shouldn’t miss it. If you want to attract a larger audience, you must have a social media strategy.
So, make sure to integrate the social media connect option to share your product pages. It allows you to promote your products and spread the word about your business.
Inadequate Product Details
For years, people have admired brick-and-mortar stores for shopping, as they can pick the item, feel them, look at every angle, and read information about products. But! Online shopping doesn’t provide that interaction.
Ecommerce sites must provide the best user experience even in terms of product details. Thus, you must have the proper features to include details of the product. Including simple options in the backend to display product details in the app.
No Search Engine Optimization Feature
Online marketing has become a critical strategy to ensure business growth. Now, gen-z searches for products on Google. Thus, you must ensure to have a search engine optimization feature within your eCommerce site.
It allows you to practice SEO strategies effortlessly and boost your pages’ visibility. Moreover, you must know that search engine optimization enhancement isn’t only about infusing keywords. Images, tags, content representation, site loading speed, and much more are critical.
So, consider those factors while creating your site. Connect with an eCommerce website development services provider to develop and infuse SEO APIs.
Lengthy & Confusing Checkout Process
Checkout options always target users’ intent of purchase. If your site has a long and confusing checkout system then you may probably lose some potential customers. So, you need to make it easy and packed with loyalty programs.
Make sure, customers have to enter less information and can access payment options effortlessly to place an order. The ideal checkout feature must include a single page to enter shipping and billing information.
So, make sure to design it in the simplest form and include adequate payment options.
Ecommerce is a swiftly growing market space with a great potential to change the world’s buying and selling behavior. It is still in its infancy and there is a lot of space for digitization and modernization.
If you want to explore business opportunities by investing in eCommerce solutions, you must hire an eCommerce development agency with a unique vision and motivation. But! Don’t forget to create a seamless and chic eCommerce site experience in pursuit of creating a futuristic site with modern tech.
Take small steps and grow continuously, that’s the only key to success.
I want to create an eCommerce website for my business, how much would it cost?
Developing a eCommerce website application for your business will cost you depending on your design and services you need. You can develop a simple to standard eCommerce website. However, the costs depend on application complexity.
I want to change the current look of my eCommerce site. Can you recommend something better?
Indeed! We can modify and update your current eCommerce platform as per your need. Our eCommerce UX design team will review your current site layout and make suggestions for improvements.
How customizable is my new site?
It is possible to create a completely personalized eCommerce website according to your needs. You can get an eCommerce solution develop and design with all functions according to your need.