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AEM integration with Magento

How AEM Magento Integration Benefits Your eCommerce Operations

Consumers in the past decades could not perhaps imagine the products, services, and modern luxury we have today. All thanks to modern technology. And software solutions play a vital role in this transformation. Since we are talking about convenience, it’s hard to ignore the growing eCommerce industry. With the popularity of online shopping, businesses are getting more serious about enhancing their customer experiences.

Today, Magento plays as a profitable eCommerce platform with an in-built content management system (CMS). But it’s no secret that Magento CRM integration services get more complex with business expansion. Storing the assets, file sharing, and content management becomes a hectic task, and that’s when Adobe AEM integration comes into the picture.

Magento vs. AEM (Adobe Experience Manager) becomes a powerful tool to create a perfect synergy between commerce and content. While both the platforms are independent, you could fully integrate Magento Commerce and AEM. It enables you to use more powerful tools and leverage other Adobe platforms, such as Adobe Target. In this blog, we will explore the most significant benefits of integrating AEM with your Magento platform.

What is Adobe AEM? 

Magento is a next-gen eCommerce platform with an independent content management system that helps manage website content. However, Magento’s built-in CMS doesn’t always fulfill the expectations of large-scale businesses.

With the Adobe Experience Manager, merchants can market their content quickly and customize their user experience on the web. As the name suggests, AEM is owned by Adobe, which creates opportunities for the merchants to leverage the best of both worlds while seamlessly integrating them into a strategic eCommerce solution.

In other words, we could describe Adobe AEM as a feature-rich CMS used to create, edit, and manage digital content across channels. It’s a complete cloud-native SaaS application with capabilities like:

  • AEM Sites: It allows developers to build experience web pages from scratch, deliver consistent and customized content across channels, and launch multiple marketing campaigns from a single dashboard.
  • AEM Assets: It helps store millions of files, automate the content flow between the store teams and vendors, uses AI to add image tags for enhanced search results, and optimize the user experience.
  • AEM Forms: It offers marketers the opportunity to create smart, responsive forms. Also, it enables automated responses and uses interactive elements for individual audience segments. The forms help reuse content to build other forms and templates.
  • AEM Communities: It offers quick results to create an on-premises branded community site with forums, guest blogs, and activity feeds.

Note: The New installs of AEM will not support AEM Mobile Apps functionality w.e.f. April 3rd, 2021. 

AEM natively connects to Adobe Analytics, Target, Creative Cloud, and other Adobe services. Each platform provides necessary tools for digital marketers to understand their audience, create teams to share and exchange files, and for the management board to oversee their business processes.

Top Benefits of AEM Integration with Magento

Some of the leading brands that opted for Adobe AEM integration include Lenovo, TiVo, and more. Here are the most significant benefits of AEM Magento integration that made these brands choose this platform:

Real-time product updates

For instance, you want to add a product on sale, AME makes the process seamless. If your product catalog has been imported to Magento, you could enlist the product in any section of the site. With AEM, the updated product data will appear immediately on all the eCommerce sales channels, including the website and marketplaces.

Easy-to-launch marketing campaigns 

Imagine you have one product receiving good reviews from the customers and you want to launch a campaign for this product in the upcoming sales season. With AEM, you need not call the Magento development company to create a PWA. Instead, the marketers can create experience pages and product teasers in a drag-and-drop interface without any coding knowledge. Magento database help pick the product, while AEM help organize them on the display board.

Improved Asset Management 

Small businesses can store and manage web content in Google Drive or use file-sharing tools. The built-in AEM DAM system helps large enterprises manage thousands and millions of assets, hassle-freely. It means, the creative and marketing teams working on your Magento website project can easily search, drag, and drop, save, and publish the content and assets to different teams, safely. Meanwhile, you as a manager need not worry about the storage space and DAM memory.

Built-in Analytics 

AEM offers integrated Adobe tools such as Analytics, Audience Manager, Campaign, and Target. Developers of top eCommerce development companies can easily add them and configure the information you need to collect from your target audience to plan your marketing campaigns. AEM extends the support by providing additional data and predictive insights to detect the customer journey behavior and order history.

Summing it up 

Overall, Adobe AEM Magento integration allows both the systems to do what they are great at doing – run the eCommerce backend with Magento and do the product marketing with AEM. You, as an eCommerce operator, could take advantage of this perfect duo! At OrangeMantra, we offer end-to-end assistance, including integrations of tools like AEM.

FAQs 

How does Magento integrate with AEM? 

Both Adobe AEM and Magento get integrated with a Commerce Integration Framework (CIF) connector created by Adobe. It enables the AEM to access the Magento storefront with the entire content and product attributes using GraphQL programming language. To get more insights on this method, get in touch with our leading Magento experts.

Is AEM an ideal choice for an eCommerce business website? 

AEM eCommerce help marketers deliver branded, world-class, and personalized user experience. The AEM authoring environment allows developers to customize pages and components based on the target audience and merchandising expertise.

Why is AEM used? 

AEM extends support for developer-driven customization. It means that organizations with large budgets can use the tool for their unique requirements and develop customized components for their business website. AEM is an ideal choice for organizations that are keen to scale up their business and grow exponentially.

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