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SEO for USA-Based Home Decor Brand to Secure Revenue & Drive Conversion

Project Highlights

Union Home Furniture bring you the latest styles furniture, priced right, so you can create spaces that reflect your personality. Built on the values of modern design with contemporary touch, Union Home Furniture offer home furnishings for your bedroom, living room and office spaces at affordable pricing. They have a strong offline presence and were looking to improve digital presence with SEO. OrangeMantra was the perfect digital marketing service provider to their business expansion on digital front.

Project Highlights
Business Challenges

Union Home Furniture were facing severe sales crunch and competition without having a strong digital presence. Moreover, there were certain technical issues and errors that required attention. Blog content and product descriptions were not optimized. Keywords were not in the top 5 for core categories on SERPs. Overall low brand visibility with minimum web traffic was a real challenge

Technology Solution

Our team started the SEO strategy with regular and deep requirement gathering sessions. Our team defined an SEO plan to develop an integrated site-wide keyword strategy. Made rigorous changes on the content with addition of keywords. Uncovering user intent and organizing the site’s content. Create URL strategy to take advantage of established value.

Value Delivered

The first release of the SEO strategy based website have been highly appreciated by both client and their end-users. OrangeMantra is now maintaining the released website and attaining desired actively migrating existing operators from the legacy platform to the new sports betting software solutions. Some of the major outcomes were ranking for #1 Keywords Increased by 93%. Overall, client began ranking for more than 100 prominent keywords. New users and sales increased by 73% and 54% respectively. Our partnership has helped the client to achieve desired milestones in short span of time.

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