Rapid eCommerce Mobile App Development for a Gulf-based FMCG Retailer

The Story

Our client, Makani Foods, is a leading FMCG retailer of the Gulf region. They have a reputed name in the world of healthy food offering. Being a retail brand, they need a solution to sale packed food online. They partnered with OrangeMantra for developing an eCommerce mobile app that could be deployed within days. The client wanted to start selling products online via Android and iOS apps.

Challenge

The FMCG retailer was facing major disruptions due to lockdowns and social distancing caused by the COVID-19 pandemic. The client didn’t have an eCommerce selling infrastructure in place. Their business operations were completely dependent on physical stores. The lockdown had overturned the retailer’s sales and halted cash flow.

Solution

The client was dealing with unprecedented sales disruptions amidst the COVID-19 pandemic. Considering the intensity of the client’s problem a team of seasoned business analysts, eCommerce consultants, and mobile app experts quickly analyzed the client’s business model and requirements. They then thoroughly discussed feasible development options in terms of technical specifics. Since the client needed the solution urgently, the team chose the RAD model for building the app. The mobile app development team quickly jumped into work after the project’s roadmap was finalized. The client and the project team mutually agreed to use the RAD model.

Results

OrangeMantra designed & deployed iOS and Android app. It helped the client to dramatically reduce the effects of market shutdowns due to COVID-19. With the eCommerce app in place, the client resumed sales after a brief period of disruption. The cash flow of the FMCG retailer started to build quickly after it launched the iOS and Android apps. The mobile apps also helped the client with market penetration and project a brand image on digital front. Based on early business trends, the client has started expecting desired ROI from the eCommerce mobile app.