WordPress is a powerful yet free content management system (CMS) which offers an extensive range of features for creating truly impressive business websites. Since its inception in 2003, the platform has come a long way and has now emerged as a reliable web development solution for professional websites and e-commerce stores. It comes as no surprise that as many as a quarter of websites today are powered up by this platform. The benefits of availing this web development platform are endless, and here are a few of them.
Easy To Use
The most vibrant feature of WordPress is its ease. Anyone can become expert while playing with the software because it has an intuitive interface. It comes with an inbuilt dashboard where users can add new pages, posts, or categories, change themes and settings, and much more. The open-source platform comes free which makes it a cost-effective option.
As mobile has become the best place to fetch traffic for business websites, they need to be responsive to reach the potential buyers on the mobile channel. WordPress offers a responsive design which ensures that your website runs seamlessly on different devices, without having to put in extra effort for developing separate websites to run on them.
Multiple Theme Options
Themes decide the look and navigation of the site. With WordPress, there are multiple options in themes that can be customized according to the business requirements. Users can download the themes according to the category and need and play with them to build appealing websites that replicate their business brand with an impressive online presence.
Plugins for Customization
Plugins are the backbone of this platform. By making use of plugins, users can customize the site and add the desired features and functionalities to it. All that is needed to be done for adding a new feature to the site is to install a plugin. And amazingly, there is a large number available and most of them are free of cost or reasonably priced.
WooCommerce for E-commerce
WooCommerce, the free eCommerce plugin for WordPress, enables the creation of highly appealing and feature-packed e-commerce stores. WooCommerce integrates seamlessly with WordPress and serves as a powerful e-commerce solution which gives complete control to both store owners and developers so that they can sell their goods online.
WordPress is a well-known blogging platform as it offers the choice of going self-hosted. Self-hosting means that the user can choose any hosting provider and install a software WordPress.org on it. A self-hosted WordPress blog is easy to use and relatively inexpensive. The user can choose his own custom domain name instead of sub-domain name.
The most interesting and useful part of WordPress is the extensive community support it has. There is the largest number of developers available for WordPress in the world. The platform provides wide range options in plugins, themes, and software for developers to use while creating websites with this platform. The community offers reliable support to developers when needed.
Search engines love WordPress because the code is simple and clean that makes it easy for them to read and index the content on the site. Additionally, it gives control to customize the SEO components for each page so that they can secure high search rankings. Also, there are lots of plugins available for WordPress which can extend the website’s reach.
Easy Social Media Integration
WordPress extends the benefit of easy social media integration too which enables business websites to extend their reach by harnessing social channels. This means that getting traffic to these sites become easier by extending the social reach. There is no need to login to the social accounts separately as the website integrates seamlessly with all of them.
With WordPress, the site can grow as the business grows because of the outstanding scalability of this platform. It is possible for the site to have thousands of pages or blog posts added to it, without compromising its performance at all. For this reason, WordPress serves as an ideal platform for businesses that foresee extensive growth in the future.
Consider Us As Your Ideal WordPress Partner
Considering all the extensive advantages that WordPress CMS brings, it emerges as an excellent choice for creating a new business website or revamping a current one as well. After all, having an impressive online presence is essential for connecting with the potential customers and taking your business to the next level. At OrangeMantra, we bring a complete range of WordPress services at your doorstep. From design to development, customization, migration, upgrade, maintenance, and support, our expert developers cater them all.
In addition to our expertise in WordPress, we also extend services in other popular e-commerce platforms such as Magento, Shopify, PrestaShop, and more. We also work on high-end web and mobile technologies. Whether you are looking for advanced enterprise-level applications or smart mobility solutions for any of the mobile platforms, we provide them all. Our team comprises of seasoned professionals who are adept at the latest technologies such as Big Data, Blockchain, AR, VR, the IoT and more. Our track record is exemplary as we have worked on a large number of projects with some reputed Indian and global brands. OrangeMantra is a one-stop technology destination that designs versatile IT solutions for diverse business requirements.
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