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Developing 3D renderings of property (flats/villas/commercial establishments) to viewed through an augmented reality app
The client, a leading name in the residential and commercial real estate domain, was looking for innovative ways to connect with the potential buyers and showcase the properties in an immersive way. The objective was to present complete and under-construction properties in a way that the buyers could actually experience what they would look like once ready to move in so that they could make a purchase decision with confidence and surety. Additionally, the virtual view of the property was also meant to increase the chances of sale, reduce the average time of closure and ensure optimal pricing of the property as well.
As with the majority of real estate companies, the client’s main challenge was slow turnover; basically, they were unable to sell properties quickly and effectively.
Before initiating the project, OrangeMantra’s team met the client’s team to understand their requirements and the expectations of the potential buyers. Once we had a complete overview of the project, we started working on an app that was capable of covering a range of mobile platforms and devices, in addition to delivering immersive AR-based experiences. We made sure that the app had rich and multiple features to engage the users and have significant impact on their buying decision and deal closure.
Basically, we created a mobility solution that displayed the future offices and apartments to the potential buyers before they were bought and even built.
The AR-based real estate app brought a range of benefits for the business in terms of sales and revenues, while building a long-term relationship with the buyers was also a crucial one.