Smartphone devices are no longer confined to communication but offer an unending array of services and advantages to the users. E-commerce is an industry that is deriving huge benefits from these devices and all the credit goes to mobile applications. These smart applications complement e-commerce stores as if they are a match made in heaven. Their growth goes hand in hand due to the interdependence and growth potential they offer to each other.
M-commerce has acquired immense popularity in the past few years, which is the reason that most sellers are now investing in mobile app development. Prior to this, those who wanted to shop via smartphone were dependent on websites which they accessed using the mobile browsers. Gradually, as smartapps proliferated the market, their preference tilted in their favor because of the speed, ease, and security they offer. Additionally, these applications come up with amazing features that add a winning advantage to e-commerce portals:
Higher visibility and reach among targeted customers
Today, the contextual meaning of e-commerce store development has become wider as it covers smartphone applications along with the traditional web stores. The reason is that these apps serve the purpose of extending the visibility and reach of the business. The large smartphone user base enlarges the potential range of target audience for an online store, which translates into an increase in traffic as well as reach. It can be aptly said that mobile apps serve as a powerful branding tool for the business as they improve its level of recognition.
Improved shopping experiences drive customer loyalty
Smartapps enable the users to shop on the go, making it a pleasurable experience for them. At the same time, they come up with a faster, smarter, and safer payment mechanism owing to the seamless integration of digital wallet in them. Additionally, sellers are investing in futuristic concepts such as Augmented Reality app development to take the shopping experiences a notch higher. Users tend to forge stronger connections with the brand and this leads to improvement in repeat sales and customer retention over a period of time.
Geo-targeted offers for better customer relationship
The concept of iBeacon app development has opened up new opportunities for online sellers who want build stronger customer relationships. These apps use the innovative location-based technologies to deliver relevant offers and products based on the geographical location of the shopper. This yields a higher level of customer satisfaction to build long-term relationships for the business.
Personalized promotions through push notifications
Another big advantage of supplementing your online store with a mobile application is that it empowers the business with the powerful personalization technique of push notifications. With push notification, the right message can be delivered to the right customer at the right time. The chances of conversion, thus, increase manifold with this intelligent marketing strategy.
Mobile applications are gradually becoming an essential for e-commerce stores as it is hard to imagine selling without being available on mobile. However, the bigger challenge is to stand apart as there is stiff competition on the App Store. What you offer has to be unique to make you stand apart in the crowd. Therefore, you must look for an expert mobile development company to create one that truly adds value to your business.
At Orange Mantra, we are a team of expert mobile app developers with unmatched experience and expertise in diverse mobile platforms and technologies. Get in touch with us for creating high-performance business applications that match your requirements.